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Wednesday, 14 March 2007 |
“Be Berrichon, be proud,” said
Jean-Pierre Magnoux, vicepresident
of the conseil
général for the Cher. Magnoux thinks the
residents of this part of deepest France are
in lack of the feel-good factor.
“The Berrichons are always
underestimating themselves," he said. "It’s
our job to get them to love themselves a
little more.”
His remarks came during a recent press
conference at the Abbaye de Noirlac near
Saint-Amand-Montrond, where officials
and journalists had gathered for the
unveiling of the ‘Magies du Berry’
campaign, to sell the charms of the Berry
to the outside world. From May 8 to 13
tastings of Berrichon food and wine will be
on offer to Parisian shoppers at the
capital’s many markets. At roughly the
same time, the conseil général will plaster
posters venting the merits of the Berry
across the Cher and the Indre.
It is hoped that these initiatives will
help the Berry shed its traditional image of
a rural backwater. Serge Descout, vice
president of the conseil général of the
Indre, is optimistic: “In 2006, the Berry
featured nine times in the main TF1
lunchtime news.”
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