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Americans and the Making of the Riviera Print E-mail
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Wednesday, 20 February 2008
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Americans and the Making of the Riviera

By Michael Nelson
McFarland & Co., 2008: 222 p., softcover
Village Voice price €38, Your French News Price €36

Let our British readers be reassured. Their American cousins did not “make” the Riviera. Nor does the author of this lively compendium of anecdotes, who has written previously about Queen Victoria and the Riviera, contend that they did. With the exception of the US President Thomas Jefferson, who noted the presence of an English colony in Nice in 1787, theywere relatively late on the scene and, as Yanks will, they elbowed aside a few genteel proprieties.
To begin with, the first wave of Americans in the Twenties went sunbathing and swimming for sheer fun, not for their health.

They drove motorcars, their elegance was flashy, their manners loud and they got up to the same kind of naughtiness – drinking and dalliance – as the British aristocrats whose favourite watering holes they invaded. Only they did it in summer, when the titled crowd melted back into its northern mists.
The “beautiful people” who gave the Riviera much of its glamour in the heady days before the ’29 Wall Street crash – and left their names on dozens of Riviera streets and squares – are all here; millionaires, heiresses, impecunious geniuses who swam like a little shoal of fish among the rich.The mythical Murphies, Sara and Gerald; James Gordon Bennet III, who ran his paper, the Paris ‘Herald’, from the deck of his 246-foot yacht; the extravagant, promiscuous Isadora Duncan; the Clewes and the Goulds; Cole Porter and Sydney Bechet; the Scott-Fitzgeralds and the Hemingways – they are all there, and Michael Nelson, a former general manager of Reuters, tells their glittery, sometimes tragic story with relish. In many ways they shaped the Riviera of today – certainly they created its summer season. But one wonders what they would have made of the twenty-first century herds of tourists in their baseball caps and grunge designer gear. The sight would perhaps have made them feel positively aristocratic.
 
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