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Monday, 10 March 2008 |
For something incredibly English, check
out the Crufts website. The world’s largest
dog show has given its website a thorough
grooming to attract visitors to its annual
bonanza in March. Visitors can view photos
and videos of classic Crufts entries, including
last year’s Best in Show winner, Willy the
Tibetan terrier. There is audio content in the
form of podcasts and Crufts FM, while blogs
from the judges and exhibitors offer an
insider’s perspective. The ability to book
tickets online is useful, although this isn’t
really the place to learn anything about dogs,
apart from their commercial potential. The
show is really enormous – Crufts 2008 is expecting almost 23,000 dogs, including 1,177 dogs
from overseas, as well as over 150,000 human visitors. Dog lovers who cannot get to the
National Exhibition Centre in Birmingham between March 8 and 11 can imagine themselves
there by listening to live commentary throughout the event on the online radio station, with upto-
the-minute information on the site. The gallery also includes photos of previous years’
winners and polls on the site give visitors the chance to vote for their personal favourites. There
is a selection of FAQs about Crufts from the most straightforward questions to more complex
issues, and full contact details are also listed.
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