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| All the gain without the pain |
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| Thursday, 10 April 2008 | |
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Hi-tech body sculpting can put curves back in the right places, as Carly-Jane Lock discovers French intimate apparel label DIM has come a long way since its first lingerie line went on sale in 1975. Last winter, the Lyon-based underwear brand with all the bright ideas launched Osmose – a high-tech bra boasting all the benefits of the ‘bistouri’ (scalpel): a seamless satiny tulle-finished padded bra without underwiring for smooth Lara Croft curves. DIM’s motto? Simplicity, natural femininity and comfort. DIM adopts the ‘morphing-wear’ philosophy, using innovative textile technology to develop fabrics which work in harmony with the body. This spring, the French underwear label brings women affordable state-of-the-art bra-sculpting technology with its indulgent ‘smoothie’ range, which features a marshmallow-soft empire-style bra with underwiring. The latest cleavage-enhancing addition (starting at e33) comes in classic black, white or candy pink with a barely-there lacy finish and no show-through (perfect under clingy clothes) for a beautifully smooth, rounded bust. right: The Galeries Lafayette lingerie boudoir in Paris left: The New Dim ‘Smoothie’ – a hybrid of a lacy designer bra (Christian Lacroix) crossed with a moulded cup t-shirt bra |
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