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Monday, 08 September 2008 |
Bouygues has announced it is entering the ADSL market
with a modem package called Bbox. It will give subscribers
access to broadband internet, telephone over the internet
and television.
The market, dominated by Orange and SFR, is
complicated as shown by the troubles experienced by Darty.
A year after launching its Darty box, it has only managed to
grab 1% of the French market, despite a major advertising
campaign including TV prime-time weather forecast slots.
Bouygues, which will initially only target its existing
mobile phone customers, said its own, simple and rugged
software will give it an edge over established players who
often have unhappy customers.
Orange, which has the largest share, also has the most
problems, with some regions of the creaking France Telecom
machine (the Dordogne and Haute Vienne particularly) not
being able to cope with the new technology after years of
staff cuts.
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